Опубликован Манифест MEX-2009

Материалов много, поэтому здесь процитирую только заголовки пунктов и краткие анонсы. С каждого анонса ссылка ведет на более подробный текст. Рекомендую читать полностью, будет интересно

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#1. User interface design is key to leadership in application stores

We believe...current app stores are little more than glorified lists. They are time consuming to browse and innovative applications are often buried by poor interface design. The opportunity is for a next generation provider to transcend the traditional scrolling list and establish market leadership through innovative UI design, an open approach to commercial partnerships and advanced customer understanding.

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#2. Achieving great tactile experience is a subtle art

We believe...the tactile nuances of mobile products are of much greater importance to customers than the industry realises. Adding a touchscreen does not automatically equate to better user experience. The overall customer experience will be enhanced through a combination of touchscreens, additional touch-enabled surfaces, haptics and introducing new materials for devices casings, buttons and accessories.

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#3. Customer research methodology must be enhanced to close the reality gap

We believe...the industry must enhance its methodology for understanding customer experience and translating that knowledge into better mobile products. The continuing disconnect between the lifestyle of real customers and the experiences they're offered points to an urgent need for new research methods and new ways of using that research within the product management structure.

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#4. Changing economics will facilitate increased diversity in handset portfolios

We believe...too many manufacturers are trying to copy Apple by focusing their resources on developing a single 'blockbuster' handset. Greater long-term success will be achieved by creating a unifying software platform and using it to deliver a wide range of devices, differentiated by the user experience factors which really matter to customers: form factor, colour, price, usability and applications.

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#5. Investment in input and display modalities must increase

We believe...enhanced input methods and font handling are key foundation technologies for revenue growth in mobile services. Combining these elements will allow customers to create, manipulate and share rich data more easily. With data-driven services now accounting for 20% of global mobile revenues and rising, investment in input and display modalities must increase to a similar percentage of R&D budgets.

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#6. The next billion customers are already here

We believe...the industry's highly anticipated 'next billion customers' are already here, creating a wealth new user experience requirements. While executives from established telecom markets continue talking about when opportunities may emerge in developing markets, innovative companies in these regions are already using their unique knowledge of local conditions to deliver what users want.

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#7. The delicate art of balancing commercial imperative and user experience

We believe...mobile advertising is not the only way to monetise applications and services. A more sustainable revenue source can be found by identifying where and how customers perceive value, focusing on user experience and creating a revenue model which reflects the reality of user behaviour.

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#8. Location data forms an integral part of user experience

We believe...the potential for location to enrich the mobile user experience increases exponentially as the number of location-aware objects grows. Showing users where they are on a map or personalising data according to location is just the start. The ebb and flow of location data can itself form an integral part of the user experience.

Read the full statement (Stat Spots, Background Research etc...)