UK Mobile Content Survay: What Consumers Want

"The UK mobile content market was worth ?661 million in 2006, with 50% of revenues coming from the 'mobile cash rich' 25-34 year olds." Source: Informa Telecoms & Media

UK Mobile Content Survey: What Consumers Want, analyses the results of a comprehensive survey by Informa Telecoms & Media - in association with Orange UK and fieldwork partner Starcom Mediavest exploring mobile content behaviour in which almost 2,000 mobile subscribers in the UK participated.

This report is the only source available in the market place that shows how UK consumers use their phones, what content they consume, what they are currently spending their money on, and what are the areas for growth in the future broken down by demographics (gender/age/location).

Key coverage includes

• * Mobile services awareness by gender
• * Mobile service usage
• * Messaging usage
• * Purchasing mobile content
• * Paying to watch mobile TV
• * Mobile content consumption
• * Consumer attitudes toward mobile content
• * Acceptance of mobile advertising
• * The opportunity for services

Questions answered in the report include:

• * Who is most likely to buy mobile TV?
• * Who is most likely to buy mobile content?
• * Which services are consumers using on their mobiles?
• * What mobile content are consumers buying?
• * How much is the average consumer spending on mobile content?
• * How do consumers feel about receiving adverts on their mobile in exchange for cheaper or free content?

Alternatively you can order by contacting us, and quoting SLPS002E at our Customer Services Department

Tel: +44 (0)20 7017 5533; Fax: +44 (0)20 7017 4783
Email: telecoms.enquiries @ informa.com
Post: Informa Telecoms & Media Customer Services
Sheepen Place
Colchester
Essex, CO3 3LP
UK

Published: June 2007

Author: Nick Lane, Orange Ltd (Operator Partner), Starcom MediaVest (Fieldwork Partner)

Price: Paper copy: ?1250 / US$2250 / EUR1875
Single PDF*: ?1875 / US$3375 / EUR2813
PDF 1-5 Users*: ?2500 / US$4500 / EUR3750

*Including excel spreadsheets of the survey findings